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Privacy Policy

How we handle data

Data Protection

Amplifon will always endeavour to comply with the Data Protection Act 1998.

The principles are that:

  • Personal data shall be processed fairly and lawfully
  • Personal data shall be obtained only for one or more specified and lawful purposes
  • Personal data shall be adequate, relevant and not excessive in relation to the purpose or purposes for which they are processed
  • Personal data shall be accurate and, where necessary, kept up to date
  • Personal data processed for any purpose or purposes shall not be kept for longer than is necessary
  • Personal data shall be processed in accordance with the rights of data subjects under this Act
  • Appropriate technical and organisational measures shall be taken against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data
  • Personal data shall not be transferred to a country or territory outside the European Economic Area unless that country or territory ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data

Your personal data will be held and processed in accordance with the requirements and obligations of the Data Protection Act 1998. Amplifon does not provide information to third parties for marketing purposes.

Further information about the act can be found on the Information Commissioners website.

If you would like to see your records, requests should be made in writing to the Amplifon Customer Services Department, details of which can be found here.

Personal information collected via online forms

Your privacy is of the highest importance to us and we promise never to release your personal details for marketing purposes to any company outside the Amplifon Group.

By completing the online form you consent to the Amplifon Group, or any third party on its behalf, securely processing and storing personal data both manually and by electronic means.

By completing an online enquiry or booking form and selecting yes to 'The latest news' option you are signing up to receive information, special offers and promotions from Amplifon Ltd by mail, phone/mobile, SMS or email. If you do not wish to receive such information, please write to Amplifon, Gateway House, Styal Road, M22 5WY. Your details will not be passed on to any third parties.

You can unsubscribe from correspondence at any time by following the 'unsubscribe' link at the bottom of each email or by following the guidance within any mailing.

If you are concerned about providing any information online, then please contact us and we will arrange an alternative for you.

Personal information collected via branch competition forms

Entrants must be 18 or over. The prize draw will be drawn every three months with winners being notified by email. By completing your details to receive Amplifon newsletters you are signing up to receive information, special offers and promotions from Amplifon Ltd by mail, phone/mobile, SMS or email. If you do not wish to receive such information, please tick the box on the form to opt out of marketing communications. Your details will not be passed on to third parties.

Recommend a friend

Neither you nor the recommended person will be under any obligation whatsoever. By completing your friend's details, you are confirming that you have obtained their consent for Amplifon to contact them. The £10 M&S voucher will be sent to your home address following the free hearing test with Amplifon of the person you have recommended. The £40 M&S vouchers will be sent to you if the recommended person purchases hearing aids, after our 30 day money-back guarantee period, subject to a minimum order value of £495*. The person recommending must be an Amplifon customer and use hearing aids purchase from Amplifon. The person being recommended must be new to Amplifon.

Prize Draw to Win £1000 Holiday Vouchers

General Details

Participants agree to be bound by the Terms and Conditions. The Terms and Conditions will apply to the competition and Prize Draw Rules to win £1,000 of holiday vouchers ( By entering this competition you are deemed to have accepted the Terms and Conditions. These Terms and Conditions will have priority over any inconsistent terms in any applicable notice pertaining to this Competition. The Prize Draw will end on the 31st December 2015 (Closing Date) and starts on the 1st November 2015 (Competition Period) and all entries need to be received in this period. Only one prize of £1,000 holiday vouchers is available in this Prize Draw. Only entries that have correctly answered the question can be entered for the Prize Draw.

The Promoter

The promoter of this Prize Draw to win £1,000 of holiday vouchers is Amplifon Ltd, registered address: Amplifon Ltd, Gateway House, Styal Road, Manchester, M22 5WY. Registered in the UK number 1315581.

Further Details

1. Entry to the competition is restricted to one entry per person.

2. This Prize Draw is open to all entrants aged at least 18 or over who are UK residents, excluding employees of Amplifon Ltd, their families, agents or anyone else connected with this competition. No third party entries, bulk entries, multiple entries (by person or company/body) or entries submitted by agents will be accepted. Amplifon reserves the right to verify the eligibility of entrants. Amplifon may require such information as it considers reasonably necessary for the purpose of verifying the eligibility of an entry and the prize may be withheld until and unless Amplifon is satisfied with the verification.

3. This is a skill competition. To enter, recipients must answer the question and follow the instructions for entry into the Prize Draw.

4. The Prize Draw runs during the Prize Draw Date provided at the point of entry until the specified Closing Date. Entry into the competition must be during the Competition Period and the point of entry must be before the Closing Date stated above.

5. The instructions provided at the point of entry form part of the Terms & Conditions of this Prize Draw, and in the event of a conflict, these Terms & Conditions take precedence.

6. The winner will be selected at random from all eligible, correct answers received within the Competition Period. The winner will be notified either by telephone or mail within a reasonable time after the Prize Draw Date which will take place during week commencing 11/01/16. The prize is awarded conditionally upon acceptance by the winner and if a winner is unable to be contacted after a reasonable period or if any prize is unclaimed or declined within a reasonable period, the prize shall be deemed as unclaimed or unaccepted and a supplementary winner may be drawn at Amplifon's discretion.

7. Amplifon will contact all unsuccessful Prize Draw entrants with offers that might be relevant to them by telephone, post, text and email.

8. Amplifon will not be responsible for any inability of the prize winner to take up the specified prize.

9. Cash or credit alternatives will not be offered. The prize is not transferable.

10. Amplifon accepts no responsibility for incorrectly completed, lost or delayed entries, notices, acceptances, tickets or other documents related to the prize.

11. In the event of fraud, abuse, and/or an error affecting the proper operation of this Prize Draw, Amplifon reserves the right to end or suspend the Prize Draw; amend these Terms & Conditions; declare void the notification of winner(s); and/or to allocate the available prize by conducting another draw from all eligible, correct answers received within the Competition Period.

12. If any provision of these Terms & Conditions is held invalid by any law, rule, order or regulation of any government, or by the final determination of any court of a competent jurisdiction, such invalidity shall not affect the enforceability of any other provisions not held to be invalid.

13. The winner may be required to participate in publicity connected with this Prize Draw and it is a condition of entry that the winner agrees to their name, a testimonial and a photograph of them being used in future marketing activity.

14. Entrants' data will be collected, stored and processed for the purposes of administering and assessing this Prize Draw and for any other service that has been requested from us. Our policy is such that we will not pass on your details to any third party.

15. Amplifon's decision is final and no correspondence will be entered into.

16. Amplifon reserves the right to suspend, cancel or amend the promotion and/or review and revise these Terms & Conditions at any time without giving prior notice and by continuing to take part in the competition subsequent to any revision of these terms and conditions, entrants shall be deemed to have agreed to any such new or amended terms.

17. This promotion is governed by English Law and is subject to the exclusive jurisdiction of the English courts.

Data Quality

Amplifon is committed to capturing and maintaining quality information. If however, you feel that any information held within this site or in relation to your personal data is inaccurate then please contact us.


What are cookies?

Cookies are miniscule text files that are stored on your computer when you visit a number of websites on the internet. These are used by websites, including our own, to keep track of what your preferences and selections have been, meaning you can return to our page and pick up where you left off.

To use our services, you'll have to enable cookies within your web browser (details of this process are outlined in our "Managing cookies" section); most web browsers enable cookies as standard. If you do not want to enable them, you will still have access to the site for research purposes.

If you're not the most technologically-literate person, don't worry - we can assure you that cookies cannot harm your computer. What's more, Amplifon has a policy of not storing personally identifiable information in cookies.

Instead, we use cookies to gather information that focuses solely on improving your experience of the site, as we are dedicated to helping you in every way we can. Cookies are therefore implemented to identify and resolve errors with your browsing experience to try and help improve your experience with Amplifon.

We have several relationships with trusted and recognised suppliers that may also set down cookies during your visit for remarketing purposes that are related to your searches on the Amplifon website, though you can opt out of this by visiting the Network Advertising Initiative website. We are transparent with our use of your data, as we are committed to making your online experience as enjoyable as possible.

Our cookies policy

The cookies used on our website will never store sensitive information like your name, address or payment details. However, if you'd rather restrict, block or delete these cookies from Amplifon or any other website, you can consult your browser.

Remember that each browser is different, whether you're using Microsoft Internet Explorer, Google Chrome, Mozilla Firefox or Apple's Safari; check the help menu of the one you use to understand how you can make alterations to cookies.

Here's a list of the main cookies we use on the Amplifon site and what we are using them for.

Cookie Name

Cookie Purpose



This cookie allows our web servers to respond to your actions on the website including general browsing. Our website wouldn't work for you without it.


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These cookies enable the functionality of Google Analytics and Google Website Optimizer software. This software helps us take and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and shopping times. That information helps us to improve the website and your shopping experience, and to make our marketing campaigns more relevant.

The data stored by these cookies can be seen only by the relevant teams at Amplifon and Google and never stores any confidential information.


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These cookies are used by our chosen phone call analytics tool, AdInsight. This software allows us to understand the customer interaction between the website and our call centre. The cookies allow AdInsight to help demonstrate this journey so that we can improve our customer experience.

The data stored by the cookies can be seen only by the relevant teams at Amplifon and AdInsight and never stores any confidential information.




In order to provide a better service, we occasionally use heat mapping software called ClickTale to help us to understand how users browse the website and which area of the page attract your attention the most. This cookie stores an ID relating to your visit.

The data stored in this cookie can be seen only by the relevant teams at Amplifon and ClickTake and never stores any confidential information.


Managing cookies

If cookies are not enabled on your chosen device, it won't limit your browsing experience on the Amplifon website, but it will limit us from understanding how you interact with the site.

Here, we break down the ways to enable cookies on your chosen browser, setting out different instructions for each option.

On PC:

Microsoft Internet Explorer 6.0, 7.0 and 8.0

Click 'Tools' at the top of your browser window, then choose 'Internet options'

Click on the 'Privacy' tab and make sure your Privacy level is set to Medium or below; this will enable cookies. Settings above this will disable them.

Mozilla Firefox

Click 'Tools' at the top of your browser window, then select 'Options'

Select the 'Privacy' icon and then 'Cookies', before clicking 'Allow sites to set cookies'.

Google Chrome

Click 'Tools' at the top of your browser window, then select 'Options'

Click the 'Under the Hood' tab, find the 'Privacy' section and then click on 'Content settings'

Select 'Allow local data to be set'. 


Click the Cog icon at the top of your browser window, then select 'Preferences'

Click 'Security', check the box that says 'Block third-party and advertising cookies', then 'Save'.

On Macs:

Microsoft Internet Explorer 5.0

Click 'Explorer' at the top of your browser window, then select 'Preferences'

Scroll down to 'Cookies' under 'Receiving files', then select the 'Never ask' option.


Click 'Safari' at the top of your browser window, then select 'Preferences'

Click on 'Security' then 'Accept cookies', and select 'Only from site you navigate to'.

Mozilla and Netscape

Click 'Mozilla' or 'Netscape' at the top of your browser window, then select 'Preferences'

Scroll down until you see 'Cookies' under 'Privacy & security', then select 'Enable cookies for the originating web site only'.


Click 'Menu' at the top of your browser window, then select 'Settings'

Click 'Preferences', select the 'Advanced' tab and then select the 'Accept cookies' option.

All other browsers

If you use another less commonly-used browser, chances are that they will have a similar method to do the job; if you are stuck, consult online help files and documentation.

Further information about cookies

If you would like to learn more about how and why cookies are created as well as instructions on how to manage them, visit to get the information you need - anything not touched upon in Amplifon's guidance will certainly be found here.